.2024 has been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, as soon as familiarized to getting billions in financial backing each year, have actually reared virtually $360 thousand thus far this year, putting it on track to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase information. That slowdown is due to market concentration, enhanced regulative pressures, and economical uncertainties.ADWEEK spoke with 5 VCs who continue to purchase adtech providers, regardless of these obstacles, about what they are actually trying to find as well as what they avoid. Maybe unsurprisingly, these entrepreneurs are targeting possibilities in privacy-focused modern technologies as well as industry-specific places such as linked TV.